Research, not tips.
Risk-defined research across every market, matched to the goal you’re actually chasing.
SEBI Research Analyst registration in process · Fee-only · We never hold your money
- Name the goal
- Write the exit before the entry
- Size it so the exit is affordable
- Follow the rule, either way
The thesis broke. Closed on the rule, and the reason published.
SEBI Research Analyst registration in process. The number goes here, linked to SEBI’s register, once granted.
We never hold your money, execute a trade, or ask for a login.
A complaints register published every month, in SEBI’s format, from launch.
I wanted a firm where the only cheque we ever cash is yours. That is still the whole model.— the founder
What your goal really costs, and what it takes a month.
Inflation moves the goalpost. A ₹20 lakh goal isn’t ₹20 lakh by the time you reach it.
The goal
Invest monthly
—
as a lump sum invested once, today
Arithmetic, not a forecast. The growth rate is your assumption; no plan assures a profit.
Review this goal with usAnatomy of one decision, including where we were wrong.
Illustrative · composite · not a real position · not a performance record- 01
The trigger
A mid-cap industrial drops hard on a weak quarter; the tip-sheets call it a must-buy.
- 02
The question
Is the miss the cycle, or the business? Only one of those is buyable.
- 03
The work
Rebuild earnings across the last down-cycle; stress-test the balance sheet; read three years of real cash flow.
- 04
What gives us pause
Receivable days creeping up, and a covenant that tightens if margins slip again.
- 05
The decision, written first
Accumulate on weakness, sized small. Horizon 18–36 months. Exit if receivable days rise another quarter.
- 06
Where we were wrong
Two quarters on, margins miss again. We close on our own rule and publish why.
- 07
The lesson
Deciding what “wrong” looks like before you’re attached, then acting on it, is the skill.
We won’t promise you profits. We’ll define the risk before the reward, and say so in writing when we’re wrong.
The 2.7 Principles.
- 2.1
Start with the goal, not the market
What you’re investing for, and by when, decides the strategy and the risk.
- 2.2
The right market for the job
Equity for growth, commodities for balance, derivatives to define risk or hedge.
- 2.3
Risk is the first decision
What we’re willing to lose is decided before what we might gain.
- 2.4
Research, never hype
Every view is argued, with a horizon and what would change our mind.
- 2.5
Show the reasoning, and the mistakes
Views are published, dated and revisited. When one breaks, we say so.
- 2.6
Trust is shown, never asked for
Every claim we make comes with the way to check it. Below.
| Don’t trust us. Check us. | How to check |
|---|---|
| SEBI Research Analyst registration in process | Not granted yet. Once it is, the number goes here, to search in SEBI’s intermediary register. sebi.gov.in |
| We never hold your money | Anyone using our name who asks for funds or a login isn’t us. Report it |
| Paid by you, and only you | Every fee goes by bank transfer to the company account, with an invoice. Plans at launch |
| Fees within the legal cap | SEBI caps research fees at ₹1,51,000 a family a year. Our plans will sit within it. See the cap |
| Complaints published monthly | In SEBI’s format, from launch. Ask us for the latest month before you subscribe. Ask us |
| A name on every view | The analyst’s name and NISM number are on every paid view; the number is verifiable. Ask us |
| Our mistakes stay on the record | Closed views stay in the archive, with the exit reasoning. How we write it up |
The ten checks.
We run them before we’d ever recommend anything. Use them on something you already own; the point is the gaps.
- 01I can explain how it makes money in one plain sentence.
- 02I know the price or event at which my thesis is simply wrong.
- 03The price is justified by mid-cycle earnings, not a peak year.
- + seven more, on the business, the downside, the price and the fit
Plans open at launch.
Plans and prices go live once SEBI grants our Research Analyst registration. Until then, the planner and the ten checks are free to use.
- Registration in processWe are here
- Registration grantedNumber published on this page
- Plans openPrices, plans and sign-up
SEBI caps research fees at ₹1,51,000 per family a year. Research is never a promise of outcomes.
Derivatives carry elevated risk and are suitable only for investors who understand them. 9 out of 10 individual traders in the equity F&O segment incur net losses.
Straight answers.
What is 27FINANCE?
A research firm, in the process of SEBI Research Analyst registration, covering equity, options, futures and commodities. We start from your goal and bring research to reach it. We also run a free investor-education programme, the 27 Academy.
Is 27FINANCE registered with SEBI?
Not yet. Our Research Analyst registration is in process. Once SEBI grants it, we will publish the number here so you can verify it on the SEBI website.
How do you make money?
Subscription fees only. We’re a research firm, not a broker or distributor, so we earn no commissions.
Do you guarantee returns or publish performance?
No. We publish no performance figures and make no assured-return promises. Every recommendation carries market risk and may result in loss.
Do you execute trades or hold my money?
Never. We provide research for your own decisions and take no custody of funds or securities.
How is this different from tips?
Every view states a horizon, a defined risk and what would change our mind. No intraday calls, no guaranteed targets.
Do you cover options, futures and commodities?
Yes, always with the risk defined up front. Derivatives carry elevated risk and are suitable only for investors who understand them: 9 out of 10 individual traders in the equity F&O segment incur net losses.
Where is 27FINANCE based?
Bengaluru. Our office is at WeWork Vaishnavi Signature, No. 78/9, Outer Ring Road, Bellandur, Bengaluru, Karnataka 560103. Reach us at shreyas@27finance.com or +91 88678 14127.
When can I subscribe?
Plans open once SEBI grants our Research Analyst registration. Until then, the goal planner and the ten checks on this page are free to use. Leave your email in the pricing section to hear when plans open.
What are you investing for?
Thirty minutes. If we’re not the right fit I’ll say so, and tell you who might be.— the founder
WeWork Vaishnavi Signature, No. 78/9, Outer Ring Road, Bellandur Village, Varthur Hobli, Bengaluru, Karnataka 560103Investor alert
Impostors use our name on WhatsApp, Telegram and social media. We will never:
- Guarantee profits or fixed returns
- Ask for trading, demat or bank credentials
- Ask you to hand over funds to trade for you
- Take fees outside approved banking channels
Our SEBI Research Analyst registration is in process. Once it is granted, our number will be here to verify on sebi.gov.in. If in doubt, check with us directly before acting.